The marketing specialist is responsible for developing marketing strategies for advisor, plan sponsor, and plan member audiences. The marketing specialist will create plans that reach the audiences with compelling messages developed to promote the product or service and reinforce Canada Life as a thought leader in the industry. Led by Associate Manager, Marketing, the marketing specialist must foster collaboration, and ensure tone, messaging, and strategy are consistent across channels.
We’re a passionate, creative and collaborative team that promotes an environment that is supportive and empowering for all team members.
What you will do
- Provide marketing recommendations and develop effective marketing strategies and launch execution plans.
- Collaborate with internal business partners, colleagues and our distribution teams.
- Inspire creativity among team members to ensure marketing materials land with impact.
- Define, monitor and track marketing utilization, performance, and digital analytics to optimize efforts and report to stakeholders.
- Effectively manage projects and communicate updates to stakeholders and business partners
- Strategizes and identifies trends, emerging tools / media / channels for communicating with customers.
- Understands marketing best practices and brand strategies
- Identify and be receptive to new approaches, implement creativity and risk-taking while protecting the core messages.
What you will bring
- 3 years of marketing & communications experience
- University degree, in Marketing or Business
- Excellent communication skills (written and verbal)
- Proven project management skills
- Ability to prioritize, focus and balance multiple priorities at all times
- Exceptional relationship management and collaboration skills; receptive to new approaches, implement creativity and risk-taking while protecting the core messages
- Understanding of group benefits plans, trends and competitive environment; aware of and anticipates key trends is an asset
Given the size and scope of our organization, we have the flexibility for this position to be located in the following head office locations: London, Winnipeg.
Be your best at Canada Life- Apply today!
Being a part of Canada Life means you have a voice. This is a place where your unique background, perspectives and talents are valued, and shape our future success.
You can be your best here. You’re part of a diverse and inclusive workplace where your career and well-being are championed. You’ll have the opportunity to excel in your way, finding new and better ways to deliver exceptional customer and advisor experiences.
Together, as part of a great team, you’ll deliver on our shared purpose to improve the well-being of Canadians. It’s our driving force. Become part of a strong and successful company that’s trusted by millions of Canadians to do the right thing.
Canada Life serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.
We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Canada Life policies. To request a reasonable accommodation in the application process, contact talentacquisitioncanada@canadalife.com.
Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted.
#LI-Hybrid
This is an entry-level role within the Marketing and Communications team in Canada Life’s Group Customer division.
Your primary responsibility will be to support communications specialists in major group retirement and group benefits product and service projects.
Working with guidance from a communications specialist, you’ll have the opportunity to participate in strategic communications plans with everyday Canadians as your target audience.
You’ll help execute on tactics, which includes excellent writing and editing using plain language principles, creative thinking and collaboration with graphic designers to make messages come to life.
If you’re a top-notch writer and a creative, hardworking team player who’s looking to start their career in a fast-paced and collaborative environment – this might be the job for you.
What you’ll do every day:
- Research, write and edit marketing and communications content and collateral (i.e., eNewsletters, email campaigns, brochures, presentations, articles, etc.)
- Coordinate approval of content with various partners throughout Canada Life, including Group Customer leadership
- Track collateral through the graphic design, translation and French proofreading process
- Support the creation of collateral – writing, editing, proofreading – to ensure it’s error-free
- Ensure all content and collateral is executed following the company brand guidelines and messaging
- Manage various deadlines, while providing writing and editing assistance to other members of the communications team
- Capture collateral for document security, centralized storage and audit control
You’ll find success if you have:
- A degree in communications, public relations, English, journalism or media and information and/or a post-secondary diploma in corporate communications
- Strong business writing and marketing writing skills – you’ll need to submit samples or do writing exercises as part of the selection process
- Demonstrated interpersonal, organization and time-management skills
You’ll fit best with our team if you’re:
- Organized and able to multi-task
- Adaptable to changing priorities and able to hit moving deadlines
- Comfortable in a fast-paced team environment
- Known for your interpersonal and relationship-building skills
- Positive when faced with challenges
- Eager to learn, energetic and enthusiastic
- Detail-oriented when it matters
- Like to try new ideas
- Driven to complete tasks
- A proactive problem solver
Given the size and scope of our organization, we have the flexibility for this position to be located in the following head office locations: London and Winnipeg.
Be your best at Canada Life- Apply today!
Being a part of Canada Life means you have a voice. This is a place whereyour unique background, perspectives and talents are valued, and shape our future success.
You can be your best here. You’re part of a diverse and inclusive workplace where your career and well-being are championed. You’ll have the opportunity to excel in your way, finding new and better ways to deliver exceptional customer and advisor experiences.
Together, as part of a great team, you’ll deliver on our shared purpose to improve the well-being of Canadians. It’s our driving force. Become part of a strong and successful company that’s trusted by millions of Canadians to do the right thing.
Canada Life serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.
We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential.
Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted.
#LI-Hybrid
